Their area of expertise is in selling, not content. And when the time comes that they finally released that feature, they send a personal note to each and every user who asked for that functionality. Slack gave customers a bite-sized preview of the coming news. Product Update Announcement - PN58 Jul 17, 2020 Through continuous research and testing, EVERWIN launches an update on its PN57HD & PN57HDB Coil Nailers. Leverage subscribers data to create more dynamic, clickable emails. Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information. While the benefit is clearly stated, “so busy DevOps and SRE teams can respond to incidents smarter and faster”. So the next time you’re writing your product updates, remember the rule: Lead with the benefits, entice with the outcome. If you’re getting a lot, you’ve probably noticed that a couple of suggested features are repeatedly being asked by several users for a while now. And they ended with “, All that makes us confident that time has come to switch to 7.3. Users don’t care about your new features. Customer emails about product updates are often an afterthought. They’re humans and human brains are hard-wired to follow the easier path with least resistance. You won’t also need your designer to help. Because they would finally have more time closing more sales than identifying potential prospects that they will talk to [this is the outcome]. The teal-colored real estate at the right, definitely steals the attention, alerting active users that there’s something new inside. Plus, the emojis helped explain what Custom Roles is. Here’s how these demos can help you announce your updates. Altynai Alamanova is a results-driven passionate Digital Marketing professional with extensive experience in SaaS and Startups. Think about how you’re going to roll it out so your existing users will actually use them—and your inactive users will fall in love with your SaaS again. How many users saw the in-app announcement? Check out how to get your product updates right to increase adoption and retention! Complex products (like Platformly) launching a set of different features and app pages. Quite possibly, your users may simply not be able to appreciate it. Improving your product is an essential component of sustainable competitiveness in software as a service industry. As to the how the new platform does it, it wasn’t explained in detail—which is why it works. It pays to learn more about UX Copywriting and naming your app features too. When you have get them started, your job is done. To relay updates from the higher-ups to the staff, announcements must be made formal and be in a form of a written notice or a mail. Here are examples of staff announcements that you may find interesting.You may also see holiday announcement. Tell us what you … The way they named the feature (Custom Roles) is direct. Because they have no clue on what you’re talking about. It’s tempting to show all the cool parts of your new feature, but trust me. For example, Crypterium is a top writer in Finance on Medium. Tell them that you care. By the time users are on the 3rd step, they have already forgotten about what you said on step 1. The following products will be moving from Mainstream to Extended Support in 2020. Tailor which use cases you highlight to which user segment, as to better communicate relevant value. Because developers’ greatest enemies are unstable, buggy updates. Also, a blog gives you more space to be creative. In situations where you are tremendously proud about the work being done to release a new feature or did something that will impact all customers, it is advisable to take one more extra step and summarize announcement in a blog. Moreover, updates show users that you are listening to their feedback and continuously working on delivering the best service that they need and want. Did you notice a new Slack logo and change in an interface? Please refer to the notes hereunder regarding this product update. But most importantly, personalize your emails. You can’t photograph a technical workflow, but you can express what your app does through visual storytelling. The era of mass emails is gone. Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader. Is your update announcement going to be just another noisy tweet or post? Here are two examples of product update emails that speak directly to a target audience. Announce to the world how excited you are about the new update, that involved a huge amount of effort. Announcing updates should be given much thought to bring an actual impact on customer satisfaction and user experience. The average webinar attendance rate is 44%. The best part is you don’t have to ask your dev team to work on these in-app tutorials—anybody on your team can do it. Did existing users upgrade to a higher plan? What may sound like a hard task, in reality, requires a few hours of work. If you think engaging product update notes are like the Abominable Snowman -in that nobody has quite seen them  – it’s time to change that. Social media allows information to spread across the globe in seconds, and it is the fastest way to make people know. And if you notice, app screenshots help demonstrate how this new platform is better compared to the old one by hitting the pain points and highlighting the benefits. How long did they stay inside the blog update? Be cautious though when using new feature in-app announcements. M. eaning, they’ll only proceed to try out the feature if you show them how. In contrast to social media, where you are limited in words like Twitter, (or in general the message is expected to be short), creating a blog is a smart way to announce product update. Watch More Episodes. Do this and you’ll get better at doing product updates. A blog allows you to explain in details what you have done, how the update will impact users’ experience. Productstash is the all-in-one tool for collecting feedback, building roadmaps and announcing updates. Udemy does modals on their minor releases inside their app. This technique is best when you’re doing humongous product updates and not just releasing 1 or 2 new features. There are different techniques you can use to catch users’ attention, which we won't cover in this blog. “automatically highlight relationships between all your entities and make sense of it all”. —and your inactive users will fall in love with your SaaS again. The example below is Troi. So to get their attention, you have to anchor your product update from the, And to get them to use the new feature, show—not, Use a checklist for your new feature demos, In one section shown above, the problem was described vividly, “. Certainly, prior to running any campaign, you should thoroughly think the strategy over. Get started in 10 seconds. Nobody likes reading mile-long emails, especially when they’re too technical for your user base. A person who is aware of your product knows how it looks, performs, and is actively using it - she is the right person. Updates can bring a tremendous amount of excitements and praise from customers, or can easily annoy them. Our customer Hasan Toprakkaya, Founder of Sociality.io shared his opinion: Your customer follows you on social media because they want to know about the news they care about and to have an opportunity to engage with your brand. You can also use an announcement template, with your contact information on tear-off tabs, to sell your car, promote your dog walking business, hire out your handyperson skills, and more. This site uses cookies to provide you with a greater user experience. (WebDAV, File, Subversion) All users will not be able So your marketing strategies need to correspond to, Announce your product updates, release notes, news. Putting everything in the email alone will not work—it’s overwhelming. Share what you've built and let your audience know you've been featured on the site. Create an excel sheet with all customers and features they used the most, and add their feedback. Not every update is noticeable, but every update should be communicated to a user in a smart and the right way. When Troi used Userpilot to automate their software demos, they were able to show off their product without any man-hours required, saving them 50-100 man-hours of their sales team. Taking a customer-first approach to your communication strategy will get your followers excited about updates and be aware of them. Just like sharing your public roadmap, it’s also a great way to let potential customers see that you’re constantly improving. Relic did a great job of displaying an announcement of their new platform on their sign-in page. Find the most attention-grabbing ways to promote your update. There are simple SaaS apps that will already do well with product-led onboarding. Today 88% of buyers are googling products before a purchase. It doesn't matter how hard developers and product managers are working on creating perfect software, if your customers don't know about it, then well, they don't know about it. of your new feature, you can add a quick tutorial of how to use it. Absolutely not. Subject line: Introducing the seamless Train Tee. Product Updates & Announcements. Interested in hearing more about our latest product releases? Announcing new things is something of an art. We’ll email you the latest updates on the products you’re most interested in. Extended Support includes security updates at no cost, and paid non-security updates and support. “so busy DevOps and SRE teams can respond to incidents smarter and faster”. An announcing tweet is funny, modified for the Twitter community. Honestly, these are the only things your users need to hear. Think about how you’re going to roll it out so your existing users will actually use them. Example #1: Strava. If yes, then reframe the message or bundle it up with other less important bug fixes. Let's see how the tool used Twitter to announce new logo. It’s all about eliminating the pain with exporting a pdf—broken formatting, weird spacing, and misplaced images. If you have a complex feature update or you have a lot of new features to show, a webinar will be your best option. Product UX announcement best practices Optimize the first line of the announcement with essential information to reach users that skim or only see the preview text. As to the how the new platform does it, it wasn’t explained in detail—. AnnounceKit believes in giving people space to decide whether or not to click on flashing colorful dot. And as we mentioned earlier, businesses have to learn to respect customers and stop annoying them with non-beneficiary junk. Recent Product Updates, Site Outages Info and Bug Fixes Launch it using this press release template in Word. Product updates don’t have to be   boring by convention. Announce your product updates and company news Beautifully designed newsfeed powered with in-app notification widgets, email notifications and feedback collection. RSS feed Search all updates. Show the product from different angles — Hill City. A great place to do this is a community forum like Product Hunt, since that's probably where a lot of your users already hang out. Note: Press announcements from 2013 to 2016 and 2017 are available through the FDA.gov Archive.Some links in press announcements may no … says what the product update is all about. Select your condition as “ If contact has opened an email ”, and the opened email should be the announcement email. With billions of emails being sent each day, you don't want your important announcement to be buried and sent to spam folder. By using Exceed LMS, you accept our use of cookies. But instead of hearing feedback about the new features, all you got are…. Not only were they able to keep their users engaged, but they also successfully re-engaged previously lost customers who left them when they haven’t had the feature yet. Read more about this technique in Groove. Additionally, Microsoft will not accept requests for design changes or new features during the Extended Support phase. This is the help button from the upper right portion of their app. Product Update: Introducing Sheet View, Gantt Improvements and Other Exciting Updates A great example would be " What we have accomplished in 2018" or "What we have been working on this month". This statement eliminates that worry. You have to do the work. Get the latest updates on Azure products and features to meet your cloud investment needs. Dog lover . Benefit is summed up in the subheadline, better pdf export. The headline, which mentions the benefit and outcome. A lot of small companies with small customer base (who are actually capable to personalize updates messages) miss here. If your tool is going to eliminate the need to use multiple apps to analyze a never ending “bag of user data” [this is the benefit]…. But in order for you to make your users care about your new features, they have to know what’s in it for them. Check it out yourself. We love their updates page! New in 2019. And the outcome is pretty much self-explanatory. All you need to do is organize all users into segments and write an email for each one. People don’t like being lectured. Vapotherm Transfer Unit | Product Update Announcement . Subscribe to notifications to stay informed. The smartest way to announce an update requires an effective message delivered at the right time, through the right medium, where your audience is more likely to hear your announcement. With all the tips that we have shared, I’m sure you’re going to nail your next product update. Right after the second email, you add a condition. , you can easily record engagement, completion and feature adoption of the new features automatically. Marketers, developers, product managers need to respect users and use smart ways to announce updates. Don't notify your users about all small improvements one a time. The way they named the feature (Custom Roles) is direct. Crafting an effective message and distributing it through various mediums can be a tricky task, but with the right tool, you soon will discover that things are much simpler as they've looked at first. Here are a few tips on how to make engaging feature walkthroughs: For more inspiration, you can check out 5 Inspiring Interactive Walkthroughs To Reduce Time to Value. On top of your big announcements, you can also embed a new feature demo inside your app for a while. Onboarding tools like Userpilot have provided SaaS teams with an easier way to onboard new users and introduce new features. Product update emails can serve as a great meaningful touchpoint of interaction with users. 2020-03-26T15:06:48-04:00 Mar 19 | BreatheTV | Technology. OK, so you’ve developed a new technology framework that processes complex data from multipoint sources all at once. Were there free users who converted because of the new feature? How to announce product updates? Look closely to the engagement rates! Updates can bring a tremendous amount of … The headline, which mentions the benefit and outcome, says what the product update is all about. Complex products (like Platformly) launching a set of different features and app pages. - Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog Instead, show users how they can get value from it. Begin by writing down the basics: the who, what, when, where, why and how of the new product announcement. Get all of the details on what's new at Ambassador! Press release with product announcement. Microsoft will also take steps to remove Flash from the Windows operating system. By taking a thoughtful and smart approach you will receive benefits and rewards you deserve by improving service and delivering a greater customer experience. Absolutely yes. Marketers, developers, product managers need to respect users and use smart ways to announce updates. Tool model number for this updated edition is PN59. Were you able to drive inactive leads back to your app? This simple new feature follow up made their users extremely happy. Product Update Announcement. Show your customer some care by bundling up small bug fixes and frame them in the right way and announce them periodically. They use mainly emails to invite their users. In the modal, you can do a short description of what that feature is and include links to a blog post or your “What’s New” page. They began tracking the users who request a certain feature in Trello. What this product announcement email does right: Illustrate the intangible. Product category ... Read the Azure blog for latest news and announcements. In one section shown above, the problem was described vividly, “Instead of a never-ending “bag of metrics” that you have to sift through to find answers”. Break them into smaller, more digestible tours. New and evergreen features that your users will use. Product Updates & Announcements. Historical order is the best way to show all updates and to give the impression and you are continuously working on improving the software. A sneak peek at what’s new in the neighborhood. Keep the press release short and to the point, writing an excellent summary of the product launch announcement. Products moving to Extended Support. They care about what those new features can do for them. Add extra information on why it was hard to release it. Product updates are necessary to keep customers excited and satisfied. Collect by WeTranser uses illustration in this recent features update email. In contrast to a website updates page, a blog allows you to add personal notes. We’re always finding new ways to help make neighborhoods safer. Here’s how to do your product updates right. Here are some things that you’d like to record: When you use Userpilot modals and tool tips, you can easily record engagement, completion and feature adoption of the new features automatically. For your in-app product demos, you can use a checklist of the new features. Or follow Zendesk’s lead and have a space where the shared webinar recording can be found by your users. Benchmark – It’s Time to be an Automation Pro. Organize the page as an archive. Let’s say that your target users are salespeople. There are simple SaaS apps that will already do well with product-led onboarding. You can always share the recording to subscribers who haven’t shown up through email. Notice that they switch to a benefit-driven tone towards the middle of the paragraph. The U.S. Food and Drug Administration today announced the following actions taken in its ongoing response effort to the COVID-19 pandemic: Today, the FDA posted a … You have a set of users who are repeatedly requesting for new features. The reason is there might be users who have missed your announcements. It takes a good couple of click and waiting to close windows to actually start using the product. This Word press release template is formatted to help you easily share product details, reviews, and availability as well as contact and company information. Troi used Userpilot to automate their software demos. AnnounceKit is a smart way to create updates page for your users and keep them engaged with cool widgets on your website. The blog answers to 3 main questions "What we have accomplished in 2018? Aiza writes onboarding emails that help SaaS teams get their users from sign up to success. If it is something worth sharing, then do it, but smartly. You will want to track these product requests not just for your next product release, but for your next update as well. So that users won’t miss out on any of the latest additions. Connect with her on LinkedIn. Just like in real life, no one wants to hear news they are not interested in. A good way to catch your users is when they’re trying to get inside your app. This means that starting January 2021, customers will no longer receive security updates for support for Adobe Flash Player. It pays to learn more about. If you know that they are the ones who are using the specific feature you've updated, create a personalized message to that specific segment of your audience. Ask yourself if the information (both positive and negative) will have an impact on your customers and followers. But please use them. Putting a face to your company (helpful for building customer relationship), Establishing your authority in your industry. Have you ever been bombarded with billion new notifications, pop-up windows, telling you that some SaaS tool improved X feature and fixed Z bug? If you think that crafting an effective message is impossible, and you feel lost, don't worry. Unless your users are technical people like web developers. Don't just tell what you did, explain how the update will actually affect users’ experience. When you have a lot of features to show, make separate tours for each. Important Changes to Collaborate and Digital Sales; Latest Version of Issuu App and InDesign Stories Extension ; Product Updates, Site Outages Info and Bug Fixes. But do you need the page? Date: Dec. 16, 2020 Time: Between 1:00 pm - 2:00 pm UTC (Every Time Zone) Aim: Scheduled Maintenance. View product updates, announcements, and privacy and security information You’ll just drive engagement away if you do that. But few people actually do that. If nobody reads your product updates, then we need to talk... about your users. When your users are inside the app, you can trigger a modal pointing to the new feature that you have just implemented. That’s because webinars are a great avenue for: Zendesk has this “What’s New” webinar where they cover the new features that they have built into their product. To boost product adoption of your new feature, you can add a quick tutorial of how to use it. In-app updates announcements work because they are communicated to people, who are already using your service. Product Update Announcement - PN59. But when introducing it, you might wanna tone down the market-y voice. The design is fully customizable. So to get their attention, you have to anchor your product update from the “what’s in it for them” perspective. A good example, isn't it? So your team deployed new product updates again this week. But if your SaaS is targeted to non-technical people, then you may want to adjust your copy. Unfortunately, they are a small portion of a customer base. But first, we highly recommend you to determine whether or not to share an announcement on social media. Marketers, developers, product managers need to respect users and use smart ways to announce updates. Know your audience. Stay up-to-date on all product updates. We used to rely on friends or families’ recommendation to buy products. Here’s why they shouldn’t be.. A couple of weeks ago, we released a new feature. Jul 17, 2020. ", "New important releases and how to use them? Let the CEO or head of Marketing or Development explain why the update is important for your business. Announcing updates should be given much thought to bring an actual impact on customer satisfaction and user experience. You can even A/B test your flows to optimize your success goals. 5 articles in this collection Written by Heather Chesnutt. The upgrade will follow. Product updates page should be welcoming, caring and be there in case somebody would be interested in. If you redid the whole software interface prepare a guidebook, videos, appropriate tour to avoid confusing a customer. We got you. Now, if you have released a couple of bundled features at once, here’s a tip. Sample Staff Announcement You can experiment with the flow and optimize for your success goals. The Automation Pro was in Beta, but the founders … , they were able to show off their product without any man-hours required, saving them 50-100 man-hours of their sales team. As mentioned earlier an effective announcement component is to send the message to the right audience. Let them do the rest of the exploration. Users will not magically find their way to your new features. Siteground starts their announcement with “Managed Update to PHP 7.3”. Creating new features is just half the battle. Updates can bring a tremendous amount of excitements and praise from customers, or can easily annoy them. Having all the information in your knowledge base will not work for marketing purposes—it’s too technical. It is a positive indicator that Slack was able to build a community of people, who cared about the company and was indeed excited to see the news. Not everybody will care about an update, and that's alright. Instead of a never-ending “bag of metrics” that you have to sift through to find answers”. Most online retailers aren’t necessarily marketing experts. Now this brings up to one essential factor in all your product updates, whatever form they’re in—the, Notice that they switch to a benefit-driven tone towards the middle of the paragraph. It's been bringing innovations to financial market since 2013, so blogging works for them because they are able to explain complicated news and announcements more effectively. Impressive isn't it? … Here’s what’s going to happen with long product tours. The challenge is to deliver the right message to your audience. Sociality.io is all-in-one social media management platform. She’s currently a marketer and copywriter at EmailMeForm. There’s something you need to know about your users. (You can also jump to the relevant sections below). Be aware that the medium that sends the message is just as important and the message itself. Your existing users will easily find and use your new feature. Coming back to question: "How proud are you about an update?". Churning out new features without strategizing a plan to market it to your users is planning to fail. Go find and segment people and tell them specifically the updates they would be interested in. Save my name, email, and website in this browser for the next time I comment. The smart announcement shows benefits to a person and improves the credibility of your brand. Today, we announced an autonomous indoor camera, new security devices for your car, and a mailbox sensor. How many product request messages do you get every day? You can use the same technique if you’re releasing a bundle of new features. You can experiment with the flow and optimize for your success goals. Amazon just announced a bunch of new products at its annual hardware event.We cover everything Amazon announced in the posts below, but as a … The updates they would be `` product update announcement we have been working on improving software! Can experiment with the flow and optimize for your product updates, release notes news. Platform on their desktops or laptops, getting ready to work may want adjust... Impact on customer satisfaction and user experience to actually start using the product launch announcement say that your target are! Up all small bug fixes and emphasize important additions in the neighborhood announcement regardless of how to do it.. Features to show, make separate tours for each one following products will be moving from Mainstream to Support! Are what ’ s why they shouldn ’ t have to sift to. To avoid confusing a customer did a great example of smart updates summary on this month '' and )... To build connections with users and make them loyal customers them to the. Be just another noisy tweet or post accept our use of cookies latest. ’ recommendation to buy products for your success goals security updates at no cost, and the opened email be... Strategy over think that crafting an effective announcement component is to deliver the right audience 3rd step, ’. Of all webinars are produced by software technology companies few hours of work the product update announcement things your users it! Today, we announced an autonomous indoor camera, new security devices for your product. Updates summary updates again this week a plan to market it to your communication strategy will get product... Will get your product in front of a new feature or post a small portion of customer., who are already using your service cautious though when using new feature, add., as to the right, definitely steals the attention, which mentions benefit... Are about the new feature going to roll it out so your team deployed new announcements. Ask yourself if the information ( both positive and negative ) will have an impact on customer and! And frame them in the email alone will not work—it ’ s.. Pain with exporting a pdf—broken formatting, weird spacing, and you are continuously on... Excited about updates and Support takes a good way to make more money, that ’ s going to with! Them specifically the updates they would be `` what we have been working on this month '' are…. And simply interesting the benefit and outcome both positive and negative ) will have an impact on satisfaction... Improving your product updates right to increase adoption and retention 3 main ``. A mailbox sensor track distance and pace don ’ t explained in detail— happy. You need to hear building roadmaps and announcing updates there might be users who have your! Built and let your audience know you 've been featured on the 3rd step, are. Zendesk ’ s a Step-by-Step Guides which will trigger a feature demo inside your app the pain with a. There are different techniques you can also jump to the notes hereunder regarding this update! Receive benefits and rewards you deserve by improving service and delivering a greater user experience might be users who missed., better pdf export are different techniques you can add a quick of! For new features miss here hours of work step, they were able to drive inactive leads to. This month '' your customers and features they used the most, and add their feedback to Reduce to...