For mass mailings, having a recognizable email address is important. Whatever color you decide to use, less is more. Designing and customizing your own email templates for future use is an effective way to have your own unique email design and save a ton of work down the road. Make sure your subject field is a clear and concise description of what lies within. That’s why you send newsletters in the first place. Pretty powerful, right? Here’s a recap of what we just went over: Now that you have all the variables needed to create your own beautiful email designs, you are well on your way to building your subscriber list and enforcing a solid reputation for your business. Example and source code for WooCommerce HTML email template will be available at the end of this article. When we are talking about image size, physical and file size, both matter. Here are example colors and the associated meaning and emotions that are considered by marketers when creating presentations. Pretty powerful, right? Read this.). The most beautiful email in the world is great, but it doesn’t do the sender much good if it doesn’t prompt readers to actually do anything. Email is one of the primary and most successful marketing tools available to small businesses and entrepreneurs. The design of the email is clean and sophisticated, thanks to a brilliant use of negative space and attractive fonts. Blue is also a favorite with businesses like banks, as it suggests trust and security. That’s why it is so important to not only be visually stunning, but to make sure that your emails are created to provide the desired results. To promote their winter gift set, the folks at Harry's cooled down their color scheme with traditional winter colors like green, blue, and brown. By subscribing you agree to receive special news and related offers from GoDaddy. The bright blue color is carried through to the corresponding website, making this a strong example of seamless branding. To avoid this happening to you, let’s walk through a four-step mobile email design process so you get it right the first time. But they seem to ignore your emails. Simply select the “Start Blank” option under “Advanced Editor”. No coding skills required. Related: What’s your brand personality? Using an email address that produces bounce-backs because that email address is not monitored does not create a customer-centric experience. You’ve just lost control of your email’s look and feel. New to GoDaddy? Aweber offers a free account for all new customers. We love this simple welcome email from Handy. Use of this Site is subject to express terms of use. You might expect a beautiful email from a company that's announcing an email design conference -- and Litmus doesn't disappoint. Today let's talk about how to create a beautiful email signature. Use a free email marketing software like HubSpot to create and send your message to the world. Then the bad news trickles in. One more thing! Fail to tackle mobile email design and you’re leaving money on the table, and potentially antagonizing list members to boot. Learn how to design beautiful emails that catch your subscribers’ attention and get them clicking, with the help of the new GetResponse Email Creator. When designing your email signature, have fun with it, but try to keep things fairly simple. Make sure that the color behind your text is white or a light color. Ruthlessly edit. One last thing when it comes to images. Choosing the best fonts for your email is an important step in your email marketing efforts. But I cannot read the blue links that are barely visible on the designated dark blue background. ), We especially love the colorful GIF they used to promote the piece of content, as it really commands the recipient's attention. Take advantage of ongoing reporting and split-testing data. Misspellings that spell other words that are not inline with your message might not be caught by your spellchecker. Then, translate that color scheme into your email design. Consider a height of 90 to 150 pixels for your primary banner image. They opted for a simple design here, which includes a really nice use of both color and white space, making the copy and images that are there pop a little more. Embracing the constraints of a single-column layout forces you to keep your message on point and succinct. It’s a simple design choice to use your website’s background color as an email newsletter color, heading colors from your site as headings in your email newsletter, etc. When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. 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