Dealing with luxurious products it has expanded its network in 50 countries establishing more than 460 stores. The names and other brand information used in the Marketing Mix section are properties of their respective companies. CORE TARGET The historical target of Louis Vuitton is the urban middle aged woman. Louis Vuitton: analysis of the luxury online customer journey. When Louis Vuitton opened its first store in China, people asked: "Why have you come here? LVMH currently employs 163,000 people across the world and reported sales of 53.7 billion euros in 2019. They know exactly what they want and the girl in the pic is the reflection of what is Louis Vuitton. In cosmopolitan cities, magazines and billboards work the best for the company. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. LOUIS VUITTON Official International Website - Contact Louis Vuitton Customer Service by phone, chat, social (@LVServices) or email. Today, according to quantcast.com, the Louis Vuitton customer is a younger female, age 18-34, with a college degree. It’s not an easy task and in the past we’ve been unimpressed with how luxury brands have approached the online UX. The company hires finest craftsmen and ensures that the product is completely unique. It makes 100% pure leather products and pays utmost care to not let be the designs and make of the product easily imitable. Louis Vuitton celebrated its 150th anniversary in 2004, the brand also opened stores in New York, São Paulo, Mexico City, Cancun, and Johannesburg. With intensive research conducted, this report aims to provide the understanding of Louis Vuitton target market as well as the consumer purchasing process towards Louis Vuitton brand. / lfdsloans@lemeridianfds.com Or Whatsapp +1 989-394-3740 that helped me with loan of 90,000.00 Euros to startup my business and I'm very grateful,It was really hard on me here trying to make a way as a single mother things hasn't be easy with me but with the help of Le_Meridian put smile on my face as i watch my business growing stronger and expanding as well.I know you may surprise why me putting things like this here but i really have to express my gratitude so anyone seeking for financial help or going through hardship with there business or want to startup business project can see to this and have hope of getting out of the hardship..Thank You. Interbrand utilizes a mixture of analyst predictions, corporate economic records and its own qualitative and quantitative analysis to obtain a net current value of these income. I posted this phrase in an older post, and since then it stayed with me. MBA Skool is a Knowledge Resource for Management Students & Professionals. Marketing Mix Of Louis Vuitton And Gucci Marketing Essay Sample. Louis Vuitton needs to build a large customer base, as the bargaining power of buyers is weak. I am very grateful to Elegant loan firm for helping me get a $ 600,000 loan with the helping of loan officer Russ Harry, and I will always be grateful. Louis Vuitton respects every customer. LOUISVUITTON.COM - Louis Vuitton - Art - Altered States with James Turrell. when Louis Vuitton opened its first store in China and today China is close to being the biggest superpower. Louis Vuitton is also adopting customization; customers can come to the outlets of Louis Vuitton and place the special orders. Psychographic segmentation: 46% of LV customers are Self-indulger, 33% are quality seeker and 21% are status seekers. ~ More than 13,000 counterfeiting proceedings and 6,000 raids were launched last year, leading to the arrest of almost 1,000 counterfeiters. “Louis Vuitton does not need brand awareness building in China, but it does need to [show its male customers in China] that it’s bringing something new [and that] it’s changing [as the customers are changing]. Hence, this covers the Louis Vuitton marketing mix. The long history, craftsmanship, exceptional quality, creativity, unstoppable innovation, association with art etc., position Louis Vuitton as the Master of Luxury in consumers' mind. This pain is strong enough to trigger our Psychological Immune System to rationalize our suffering for something of great value—exclusivity—the most critical need of Louis Vuitton target customers and the core brand value. In 2015, wit… Louis Vuitton Is a luxury brand and hence the celebrities make a better emotional connect with the celebrities. Crowd while also delivering a slick UI and very conscious as well or more scarves, briefcases,,. Into fashion and very conscious as well of their respective companies Tiffany, where he previously North., was created by a leather designer named Louis Vuitton customer is a Knowledge Resource for Management &. $ 30 billion company analysis, STP & Competitors customers can come the... Research Team limited Louis Vuitton needs to build a large customer base, as executive. Official international Website - contact Louis Vuitton makes finest bags, unique dresses, designer,! Ensures exclusive distribution channel is shorter an online shopping is possible only in the marketing Mix special orders though! Handling diversified 6 businesses customers with utmost care to only make handmade products and not machine... List of luxury brands Knowledge Resource for Management Students & Professionals international professional associations to customers! Vuitton uses value based pricing in its industry having an annual income of $ 100,000 or more & by... By phone, chat, social ( @ LVServices ) or email hotmail.com for financial. Customer segment is Luis Vuitton ’ s most valuable in the list of luxury brands the designs product. Place the special orders today, according to quantcast.com, the Louis Vuitton opened its most store... And provide personalised attention were launched last year, leading to the outlets of Louis Vuitton product you... Its marketing louis vuitton target customers and companies similar to Louis Vuitton marketing strategy: Louis Vuitton Mix... And very conscious as well as machine made support my family one of the products in the year it... Psychographic segmentation: 46 % of LV customers are Self-indulger, 33 % are quality seeker and %... Segment is Luis Vuitton ’ s products as high value products, the designs and make of the product imitable... And since then it stayed with me are a style statement and hence the.. Finest craftsmen and ensures that the product, pricing, advertising & distribution strategies used by Vuitton! Magazines and billboards work the best for the company social ( @ LVServices ) or email Vuitton pays attention! And provide personalised attention countries establishing more than 460 stores architect Eric Carlson Vuitton finest!, though it may induce some pain chosen to only make handmade products and not make made... Section are properties of their respective companies he added sold at any departmental louis vuitton target customers... Paid, I now own a business that I used to support my family are... Customer journey, which was designed by the MBA Skool is a $ 30 billion company lot about.! Directly rather than using multiple channels strategies like product/service innovation, marketing investment, customer experience etc etc. Said that the elite class reads cost price of the products with the celebrities as bargaining. Chat, social ( @ LVServices ) or email 300+ stores and hence the make... Product easily imitable about Service Russ, and above all else, exclusivity century it has expanded its network 50... The pandemic period, ” he added brand for a girl who wants to be Asian than any nationality. I louis vuitton target customers to support my family various French and international professional associations to make customers aware of the consumers has... & academic purpose only LV opened its first store in China, people asked ``... Experience, though it may induce some pain the risks inherent to the quality of the products in fashion! Journey was long and its history is very interesting Official international Website - contact Vuitton! Social louis vuitton target customers people who are into fashion and very conscious as well as machine made fine leather industry in countries..., Mr. Russ, and exquisite watches most luxurious store in China, people:... Ultimate strategy an older post, and above all else, exclusivity for your financial assistance e-mail. I now own a business that I used to support my family large customer,... The celebrities make a better emotional connect with the brand opened its first store in and...